Changrun's Ideal: The Evolution from "Manufacturer" to "Leader"
Qingyun is surrounded by the beam and the flag is soft, and He Rui is a gentleman. Jiangdong has been more and more chic since ancient times, and Su Ge Chu dances. Long Henan has more pride, and Runze Zhongwu is in China. The electric light flint is a strange soldier, and the instrument is uncommon. Open up the sky to find the ambition, the industry is good at diligence. Dapeng flew to the sky, and Ji Ke Ying Men Jin Man Lou.
On May 14, Jiangsu Changrun Electric Co., Ltd. opened its doors and opened a new chapter in the transformation and upgrading of Weiwang Group.
Seeking structural adjustment to lead the supply side reform of the industry
As a specialized enterprise with 26 years of experience in research and development and production of small household appliances and kitchen and bathroom products, Weking Group's “Weking” and “Triangle” brands such as rice cookers, electric kettles, refrigerators, induction cookers, range hoods, etc. At home and abroad, it has already enjoyed a high reputation and reputation, and its market share has always been at the forefront of the industry. In order to seek new strategic breakthroughs, the Group actively seized the opportunity of demand growth in the freezer market to expand the field of white large electricity, and the construction of Jiangsu Changrun Electric Co., Ltd. increased its scale and perfected its product line. The company upgraded its production capacity, adjusted its industry, and through innovation, significantly increased its productivity and focused on building high-end product lines to adapt to structural changes in market demand.
At present, the supply and demand relationship of China's household electrical appliance industry is facing a phased structural imbalance that cannot be ignored. “Dislocation of supply and demand” has become the biggest roadblock for the current industry and even the country’s sustained economic growth: on the one hand, excess capacity has become a major burden to restrict the transformation of the industry. On the other hand, the supply system of the industry is generally a surplus of low-end products. The supply of high-end products is insufficient. Therefore, Weking is working hard to develop the freezer industry at this time. The purpose is to take a series of efforts and use high-end and technological products as a bridge to actively promote the transformation of the whole industry from price killing to quality competition, from production and supply. Start with the gradual adjustment of the supply structure, and seek a path to truly start the domestic market demand and create a new driving force for economic development.
Pursuing excellence and shouldering the spirit of Weking
Manufacturing is the main body of the national economy, and it is the foundation of the country, the instrument of rejuvenating the country, and the foundation of a strong country. Since the founding of the People's Republic of China, especially since the reform and opening up, China's manufacturing industry has continued to develop rapidly. It has built a complete and independent industrial system, which has effectively promoted the process of industrialization and modernization, significantly enhanced its overall national strength and supported our position as a world power. In the past ten years, China's home appliance manufacturing industry has flourished, and it has formed a huge scale with complete types and complete systems. However, compared with the world's advanced level, China's electrical appliance manufacturing industry is still large and not strong, and the gaps in independent innovation capability, resource utilization efficiency, industrial structure level, informationization level, quality and efficiency are obvious, and the tasks of transformation and upgrading and leapfrogging development are obvious. Urgent and arduous. At present, a new round of scientific and technological revolution and industrial transformation has formed a historic convergence with China's accelerated transformation of economic development mode, and the international industrial division of labor is being reshaped.
In the new environment of industrial development, Jiangsu Changrun Electric Appliance Co., Ltd. has introduced a large number of large-scale, super-large and high-precision cutting-edge production equipments, such as 6 fully automatic sheet metal, which are leading domestically and internationally. Molding line, 5 automatic foaming equipment (including one of the world's largest eight-station linear foaming equipment), the country's widest automatic freezer dedicated assembly line, the most advanced international laser cutting machine with precision of 1mm, CNC Turret punching machine, CNC bending machine and Asia's best metal substrate cutting and flattening equipment, etc., and through a series of measures, absorbed a large number of professional talents in the industry, so that Changrun Electric just stood together Higher starting line.
By adhering to the basic policy of “innovation-driven, quality-first, green development, structural optimization, and talent-oriented”, we adhere to the principle of “market-led, government-led, based on the current, long-term perspective, overall promotion, key breakthroughs, independent development, open cooperation. The basic principle, in response to the "Made in China 2025" program of action, Jiangsu Changrun Electric Co., Ltd. will always focus on the development of "doing better with the products in good faith, and serving the market with sincerity and truth" This is not only the motto of Liang Wu, the chairman of Weking Group, but also a firm oath inscribed in the hearts of every Changrun employee.
Grafting the Internet to open up a new space for Weking
The Internet has created a new chapter in a new era of civilization, with the power to change everything, and is undergoing a profound transformation that affects the world's economic, political, cultural and social development. The era of the Internet is affecting the whole world and the future of human civilization with deep bone marrow and tremors. Standing at the forefront of the arrival of a new era, everyone and every enterprise must strive to depict their own time scenes with the heart of history and the heart of the times, and think about how to better meet a new era that is bound to come.
Similarly, Weking is thinking, and step by step to the new era.
After 30 years of development, China's home appliance industry has gradually formed a production and marketing model with its own characteristics. Traditional channel marketing has been deeply cultivated and subdivided in various levels of market. Even in the past decade, the emergence of chain stores and commercial super-sales is still an extension of traditional sales methods. However, with the advent of the Internet era, a revolution in the subversion of the times has quietly made the traditional sales channels stunned... Consumers buy products in a simple way to move the mouse and stroke the phone. Faced with the overall transformation of society and the new trend of consumption form development, Weiwang Group actively and quickly penetrated into the Internet. Various products are currently sold in the first-line Internet stores such as Jingdong and Tmall, especially small appliances, kitchen and bathroom products, etc. Widely sought after. Changrun Electric Appliances, which has just started, also quickly entered up relying on the strategic advantages of Weking Group, especially the first series of small household color cabinets and color crystal glass cabinets, which fully considered the current consumer demand for purchase, from fine to aesthetic concept. The trend from simple to simple, while taking into account the actual needs of the current two-person, three-port and other small families, so that the Internet has been widely welcomed and praised by consumers.
Changrun, taking the solid and powerful hand of Weking Group, just sold the footsteps. Inheriting the spirit and ideals of Weiwang, carrying the mission and hope of Weiwang. Road, at the foot! Zhi, in my heart!
"Today's Changrun Lijing is the maker of China's fine freezer, in order to strive to become the leader of China's fine freezer in the near future." Liang Riheng, president of the young Weking Group Jiangsu Changrun Electric Co., Ltd. said.